People want to hire others they share a common interest. When was the last time you met a stranger? Did it take you awhile to get to know them, figure out what they liked and didn’t like? Your social media accounts are a great way to introduce yourself, your hobbies, and spark interest with potential clients. You’re looking to build a relationship with your clients. Almost all avenues you’ll use to connect with your audience have experts who can help you. If you aren’t comfortable placing an ad in the newspaper or creating a Facebook ad, don’t worry. Take into account factors like age and geography when you decide where to advertise your services. Consider how your ideal client will search for caterers in their area. You’re more likely to reach this audience through a wedding website like Wedding Wire or The Knot. If your ideal client is newly engaged couples, 25-34 years old looking for a wedding caterer, you may want to reconsider your recurring ad in the local newspaper. How you do research or like to be contacted might be different from your clients. One of the most important things to remember about connecting with your ideal client is remembering that you aren’t necessarily your target audience. Many businesses, catering and event planning related or not, struggle the most with determining who they should be trying to attract, so you’re ahead of the game. You’ve already done the hard part, figuring out who to talk to.
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Now, we want to talk about how to attract customers and connect with those clients. In September we talked about The Right Fit, determining who was the right client for you.
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